About

The idea

The Throne is a public, pay-to-rank leaderboard. One throne, one leaderboard, highest bid wins the spot. It's a simple, transparent mechanic: no algorithm, no editorial picks, just whoever is willing to pay the most to be seen right now.

Why brands use it

A visible, talked-about way to get in front of an audience for a fixed price, with the twist that your rank is never permanent, which is exactly what makes it interesting to watch and worth defending.

Fair play

Every rank is earned the same way: by paying more than whoever's currently holding it. See the Rules for the full mechanic, and the Terms for what we don't allow.